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It always is a major challenge to implement a strategy to an organization. Information of
uniform quality must be distributed widely to the organization and simultaneously. It must be
possible to influence the personnel genuinely, and they must be motivated towards change.
Currently, the aim is to involve the entire personnel in both the planning and implementation
of the strategy. The purpose is to make the strategy process more and more interactive, to
facilitate its implementation. When used properly, the Web provides an excellent opportunity
to support interactive communicating of the strategy.
We support the client in the strategy launching in phases. First, we discuss the targets of the
communicating of the strategy and build a plan, how to support the implementation most
effectively by means of the Web. The e-Learning functions as a part of the implementation
process, which means that its content must be designed accurately to support other forms of
communication as well as face-to-face communication scenarios.
According to our experience, the best practice is to combine the views of both the executive
level and that of employees to obtain Web content with focus on several points of view, being
at the same time concrete enough. E-Learning modules will be launched in phases in
accordance with the planned schedule, and feedback enquiries are completed in
connection with them, with the aim of involving the whole personnel in the process.
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